According to the letter melting from Pepsi E631 using in their product is from IFF. According to the

IMPORTANT: Help Internally Displaced People of Swat By Sarang [ NOTE: This is for Pakistan only. NOTE: According to Saima Arshad, R&D Manager, these certificates are authentic and indeed from Pepsi Pakistan. UPDATE: The ad from Lays and its Media Statement has been added. melting ] I have received a number of forwarded emails regarding E631 being present in the Lays Masala which is a product of Pepsi. It is highlighted that E631 is produced from pig fat. According to a comment by Saad on my post " Pig Fat By Dr. M. Amjad Khan ", E631 is present in other Pepsi products as well like Cravys and Kurkure. It is also said to be an ingredient of Kolson Slanty. Some googling tell that E631 can be generated in 3 different ways: It can be obtained from sardines (fish). It can be made from brewer yeast extract which is a by-product of beer making process. It can be extracted from pig meat. If method #1 is used then it is Halal. If method #2 is used then it is not Haram but it is better to avoid it. However if method #3 is used then most certainly it is Haram. One of the readers Mr Umar Shafique gathered the certificates proving that E631 being used by Pepsi in Pakistan is from Halal source. According to these certificates there is no pig fat or any other haram animal melting fat. I am attaching the certificates here with his permission. So thanks to Umar we can now relax and enjoy Lays, Cravysm, Kurkuray and Slanty. See below the certificate from Pepsi Pakistan ensuring that E631 used in Lays is from Halal Source: Click on the images to enlarge E631 is actually present in the flavoring masala used in Lays. This masala, called Masala Magic PC, is bought from International Flavors and Fragrances (IFF). The following certificate from IFF guarantees that E631 present in Masala Magic is Halal: Click on the images to enlarge The Central Islamic Committee of Thailand ensures in the certificate below that Masala Magic PC, the product of IFF, is Halal. Click on the images to enlarge Lays has kicked off an advertisement campaign melting on 14th May, 2009 to ensure all the consumers that Lays is 100% Halal. The Jamia Ashrafia, Pakistan has endorsed that Lays produced by Pepsi Pakistan is Halal. melting Please see the Lays add and the Media Statatement below: Click on the images to enlarge Sarang Recommends: - Animal Fat to Fuel - Stop Waiting for Super Hero - When are they coming for you? - Where are unity, faith and discipline? - Have you seen your currency?
IIF Flavor Ingredients http://www.iff.com/__85256C33004F6FEB.NSF/FlavIngredients!OpenForm IIF Flavor Ingredients http://www.iff.com/__85256C33004F6FEB.NSF/FragIngredients!OpenForm On the product List of IIF none of these ingredients are mentioned. E631 Disodium inosinate Masala, Magic PC What if they don't even manufacture it and PEPSI is getting this ingredient from somewhere else. May 9, 2009 at 9:50 AM Sarang said... melting
According to the letter melting from Pepsi E631 using in their product is from IFF. According to the letter from IFF E631 is present in their product "Masala, Magic PC". According to the certificate from Central Islamic Committee the product "Masala, Magic PC" is halal. May 9, 2009 at 11:27 AM Anonymous said...
If our Muslim Brother is telling the truth,we m very grateful to you and the Pepsi company for taking this issue into consideration.May Allah the Almighty bless you all and save us from the wrong.Ameen! May 9, 2009 at 11:50 AM Anonymous said...
sir u havnt clearified wether layz also contain hallal source of E631.its not a pepsi production also so showing all that cetificates prove that pepsi is halal what about layz May 9, 2009 at 2:36 PM Yacir M Turk said...
Lays is a product of PEPSI .... but as i mentioned earlier what if PEPSI is misguiding with fake letters (first 2 letters can easily be produced faked)and - E631 - Disodium melting inosinate - Masala, Magic PC none of these ingredients are on the product list of IFF Central Islamic Committee does not certify "Masala, Magic PC" or any of above mentioned product instead it certifies all products of IFF which does not contain these ingredients May 9, 2009 at 4:08 PM Sarang said...
I have sent out emails to IFF as well as Pepsi Pakistan customer care for verification of these certificates. If i get any reply i will share it on this post. Regards May 9, 2009 at 7:01 PM Anonymous said...
M F@RHAN SHAIKH.. Research by Dr Amjad Khan (Medical Research Institute, United States) melting has proved that many products of multinational firms including, but not limited to - TOOTH PASTE, SHAVING CREAM CHEWING melting GUM, CHOCOLATE, SWEETS, BISCUITS, CORN FLAKES, TOFFEES, CANNED FOODS, FRUIT TINS, have PIG FATS in them as ingredients. This is shown in the form of E-Codes printed on the packs of such products. So we must try to avoid items with the following E Codes: E100, E110, E120, E 140, E141, E153, E210, E213, E214, E216, E234, E252,E270, E280, E325, E326, E327, E334, E335, E336, E337, E422, E430, E431, E432, E433, E434, E435