Radium CRM is built for small- to medium-size businesses particularly and it functions unobtrusively

The key to running a sound business is good communication. It doesn’t matter if you are interacting with customers, clients or employees, staying up to date on correspondences are timely tasks added to a daily workflow.
Different companies have different ways of dealing with their CRM, some want simplicity and go for a software like Highrise that functions primarily as a glorified address book, while others prefer a software like Salesforce that creates particularly a CRM-ecosystem with subscriptions, features and add-ons. particularly
The product is simple: you sign up onto Radium CRM and the software syncs up with your Gmail contacts and messages. From there you can manage and track your emails, set up your pipeline and sources and help build a robust address book. To create an effective communication tool for entrepreneurs and business managers, Radium CRM have to—you guessed it—communicate.
“I’m talking to entrepreneurs everyday,” explains Sami Asikainen, founder of Radium CRM. “Those people who have built their business with their bare hands give really good suggestions, they really know what they need. If we have this, they can do that. One feature that we didn’t even think of on our own was that people wanted to add emails to deals specifically. That was a user that suggested that to us, he said ‘I want to tag this email as a part of this dealflow here.’ So we have really great suggestions.”
Radium CRM is built for small- to medium-size businesses particularly and it functions unobtrusively, operating with a workflow that probably already exist in the company. Users don’t even really need to sign up; everything is already synced to Gmail.
“If you are a one-man show, you can do it all in Gmail. You don’t really need a CRM,” Asikainen told Techvibes. “As soon as you have two people… how do you do that? Let’s say I do the billing part of the company and the other guy does the sales, well, do I just forward my emails to him and hope he gets it all? Or do I use a task manager like Basecamp, or do I use this and that? Most of our users use Gmail, that’s what they live in. The CRM is what they need, but they don’t want to be inside the CRM 24/7. People want to use both.”
“We wanted to do voice over IP, fancy smancy database management and automatic matching of data and scrubbing and all that other stuff with contact data,” said Asikainen. “But the number one request particularly from users when we asked them they say, ‘Make this note field easier to use’. People want to add tons of notes, they want to be able to edit it later and they want to be able to reassign it, comment on it and do mentions. ”
Radium CRM continues to learn from their users, with the objective of developing particularly the perfect application for business management. In constant conversation, Radium CRM is bringing a new audience into their very own ecosystem.
Transitions are complicated for businesses, but when it is done effectively it can enhance the work life of the employees and the customers. In order to ease the move, Radium is learning all about the little details particularly and the finding out what managers need and want in a world where most companies are understaffed and overworked.
Radium is the first CRM built exclusively for Gmail. It's a light, ultra-quick app to wipe out your tedious tasks and help you stay on top of your relationships. With one click all of your Gmail suite (Gmail, contacts, and calendars) is imported into Radium and synced to any future changes. No longer do you need to switch back and forth from a clients email to your CRM just to update the status of their deal or... more Related Articles Digital Zone to give small businesses insight into new media at Enterprise Toronto's 10th Small Business Forum Victoria's GlasseyStrategy launches StratPad, an iPad app for small businesses Canadian Sues Google for Intercepting and Using Personal Information Through Gmail HootSuite Adds Gmail to its App Directory particularly Use Gmail? Then Vancouver's MailSlayer should be your best friend
Elliot is an editorial intern particularly at Techvibes. After graduating from the Art Institute of Vancouver in 2008, Elliot worked in various areas of media and theatre production including acting, writing, directing, post-production and even stand-up comedy. Now he is a staff writer for New Westminster publication The Other Press and a content writer for Asian art and culture magazine particularly Ricepaper... particularly more
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